NASHVILLE, TENN., (February 10, 2023): Guaranty Home Mortgage Corporation (GHMC), one of the nation’s leading mortgage lenders, is pleased to announce the launch of GAssist, a new product designed to offer its partners a unique borrower online application experience at no added cost.
GAssist works behind the scenes to provide community banks, credit unions, and brokers with the tools to better manage borrower expectations, including guided originations and white glove processing, all within a highly secure application portal. Comprised of cutting-edge technology and industry expertise, GAssist enables a more efficient workflow helping scale businesses.
Research by Ice Mortgage Technology found that 61% of borrowers reported using an online application during the mortgage loan process in 2020. Given the rise of digital technology, lending institutions have been able to simplify the application process, reduce the time to close, and allocate more time to personalize the user experience.
“Innovative technology is imperative to the mortgage industry with more and more applicants taking advantage of online options offered by lenders,” says Chip Adkins, GHMC President and CEO. “GAssist is here to help mitigate and streamline that process for our partners so that borrowers can expect a seamless experience from start to finish.”
For more information about GAssist, please contact Ryan McCormick at [email protected].